Team // ST Emy Theodorakis  // CBM  Rian Chandler-Dovis  // AD Jessica Sugerman // CW Dennis Chen // CW Jessica New // XD Margaret Karles

Methodologies // Simmons // One-on-one Interviews: 8 buyers // Focus group: 8 participants discussing the brand and testing new scents // Category research: Mintel // Social listening: Facebook Audience Insights, Twitter